Posted on September 12, 2016
Actually, it’s not an entirely new world for Tire World. The Greensboro, N.C.-based company used to ship used truck tires to dealers in the region, but low-cost imports interrupted those sales. It’s hard to sell used tires, even if they’re from top-tier manufacturers, when new low tier tires cost less, the men said. But they see a new market, so the company is trying Latin America again, and Smith and Gabalda set up a booth at the seventh Latin American & Caribbean Tyre Expo in Panama City to meet potential customers.
“They’re looking for light truck tires here, 16-, 17- and 18-inches,” Gabalda said as he and Smith greeted visitors to their booth.
They’re certainly not the only ones testing the market. “We might as well get down here,” said Mike Levenda, a sales manager for Alligator North America Inc. He and Blendi Bega were showing the company’s lineup of tire valves and tire pressure monitoring systems (TPMS). And they were a bit surprised by all the interest in TPMS for trucks.
“Latin America has great potential. Latin America needs a quality supplier. They’ve been infested with cheap products.”
He said dealers were asking different questions during the July 2016 show than they had previously. They used to ask about price first. This year, price wasn’t even part of the conversation. “I feel this market has great potential for a product like ours.”
Comments like those support the work Gus Lima has done to build this show over the past seven years. Lima is CEO of Latin Expo Group LLC. Committed to keeping this expo focused on tires, he hasn’t allowed auto parts suppliers to set up shop. Instead, he’s added a separate expo for them. The Latin Auto Parts Expo was held in the same convention center a month before the tire expo.
“Latin America is a good place to do business,” said Lima. “There’s a need. Everyone who walks through the door has been vetted as a tire dealer or a company that deals in tires, such as construction with a lot of equipment. We call them. We don’t just look at the internet. We have a team in Miami that does the vetting.
“A lot of people tell me ‘at SEMA there are 106,000 people.’ But how many are going to buy tires? Does anybody know? I know everybody that comes here, whether it’s 2,000 people, they came here to buy tires. We don’t give caps away.”
The International Trade Administration (ITA), part of the U.S. Department of Commerce, backs up Lima’s optimistic outlook for the region. The ITA is working to attract more U.S. businesses to export to Latin America. As part of its “Look South” initiative, the ITA has identified 27 sectors of industry that would be especially attractive to U.S. exporters. For the automotive parts and supplies sector, nine countries are identified as specific market targets: Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico and Panama.
Of those nine countries, seven list tires among the best prospects for more business. Costa Rica and Mexico are the only ones to leave tires off their lists. Mexico is home to a growing number of tire manufacturers, the ITA doesn’t list any specific targets for Costa Rica. It noted though that Costa Rica’s exports, which totaled $160 million in 2015 and are expected to be about $155 million for the next three years, “are mainly due to the local Bridgestone plant that expanded production and exports all over the world.”
Colombia is a prime market for consumer tires, as well as truck and bus tires, tire retreading equipment and tire recycling operations. Guatemala is in need of wheels and tires, plus service equipment for tire repairs and tire balancing, plus lifts.
Elgi Rubber Co. LLC is among those battling for a piece of the equipment market. Ron Mohler, commercial development manager for North American markets, was part of a team of employees in Panama. The company’s Jet brand of tire retreading and repair systems was on display, and Mohler said he sees room for growth as recycling is an emerging concept in some countries. The goal was to present the company as a comprehensive supplier of the “equipment, tools and consumables that (dealers) use daily in the process.”
New hope for retreaders
Retreading was a big topic at the expo, and not just on the show floor. In a series of forums industry leaders talked with hope about a turnaround. Low truck tire prices have created a crisis for retreaders in Latin America, but industry leaders see signs of a rebound, and believe the worst is behind them.
Heriberto Romero, general director of Hules Banda S.A. de C.V., told attendees, “We’ve already reached rock bottom. We do feel there is a slight uptick. The numbers don’t lie. We’re seeing volume that is trending upward.”
And though that’s welcome relief, Romero also pointed to plenty of opportunity for retreaders to expand their reach in Latin America. Eighty percent of fleets are operated and managed by individual truck drivers, and only 20% are handled by large fleet companies.
Large fleet operators already are monitoring their mileage and tire wear, according to Romero. That is something individual drivers have yet to put into practice, which means there’s also a big opportunity for retreaders to be part of a more economical, long-term solution.
“We’re going through a crisis right now. Crisis also means opportunity. How do I do more with what I already do?”
Romero said one option is to look beyond the tires for more sales. In his business, he turned to selling lubricants. Truck service, shocks, batteries and alignments are all additional selling opportunities. “We need to have a bigger portfolio.” And a dealer’s existing sales staff can handle an expanded portfolio without requiring a salary increase, he said.
Jean Alexander Barros, Vipal Rubber Corp.’s coordinator of commercial products in Mexico and Central America, also believes retreading is on its way back in the region.
Barros said dealers need to teach this lesson: “Cheap ends up expensive.”
7th edition of the Latin American & Caribbean Tyre Expo proves to be a resounding success for exhibitors and visitors
“If tires is your business, then Panama is the place to be” was definitely the case this month. The Latin American & Caribbean Tyre Expo (held July 13-15, 2016 in the ATLAPA Convention Center in Panama) featured over 200 domestic and international tire, wheel, tire machinery, retreading and related industry leading companies. More than 2,000 qualified buyers were in attendance from South America, Central America, Mexico and the Caribbean.
Exhibitors featured leading companies in the tire industry, such as Aeolus Tyre Co., Bosch Automotive Service Solutions, Deestone Limited, Elgi Rubber Co., Euromaster, S.A., Double Coin Tires (CMA, LLC.), Hankook Tire Co, Ltd., Interstate Tire & Rubber Co., Maxam Tire Latam LLC., Sailun Tire Co. Ltd., Techking Tires, Triangle Tyre Group Co., Ltd., Tire Group International, LLC., among many others.
Clemente Rodriguez - Manager, Logistics and Latin American Sales for Shamrock Marketing Inc. said "We had a great show and probably the best show since we have been exhibiting there!" Gregers Lindvig - General Manager, NDI Tire (Qingdao) Co., Ltd. shared similar remarks,"We had another really great show this year, thanks for making it such a great experience!" Conferences were held on the second day of the show where leaders of the tire industry covered everything from sustainable transportation to retreading.
The conference speakers consisted of:
The expo was granted a Trade Fair Certification this year by the U.S. Department of Commerce- endorsing the event as an excellent opportunity to showcase U.S. products and services. John Coronado, Senior Commercial Officer for the Embassy of the United States of America gave an introductory welcome to all the American exhibitors at the show during the Inaugural Ceremony held on the first day of the show.
For companies looking to expand their market in Latin America and the Caribbean the show has proved to be the place to be at year after year.
The 2017 Latin American & Caribbean Tyre Expo will be June 14-16, 2017 in the ATLAPA Convention Center in Panama, Rep. of Panama. For exhibitor or visitor information please contact +1 954 881 9762 or e-mail email@example.com.
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The U.S. Department of Commerce is pleased to grant the Trade Fair Certification to the Latin Expo Group, LLC. to organize the official United States Pavilion in the Latin American & Caribbean Tyre Expo taking place June 14-16, 2017 at the Atlapa Convention Center in Panama City, Republic of Panama.
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Pro-Business and Pro-Dealer
That's what the Latin American & Caribbean Tyre Expo is all about.
By Bob Ulrich
Panama's importance to global commerce cannot be over-started. It is a free-trade zone to Central and South America, with billions of dollars of products traveling through the Panama Canal every year.
That is why Gus Lima calls his Latin American & Caribbean Tyre Expo in Panama a "show and sell" event for suppliers and distributors.
Lima, CEO of Latin Expo Group LLC, says the sixth annual exposition lived up to his expectations. The show featured 210 exhibitors from around the world; Chinese tire companies dominated the two floors of booth space.
"This show's purpose is to bring together manufacturers and distributors from all over the world into the backyard of the Latin American market, "says Lima". "They can meet many tire dealers in Panama who, due to tightening U.S. travel regulations, are not able to get a visa to go to the United States to visit the shows. And Panama has been a business hub for Latin America for the last 40 or 50 years.
Double Coin Holding LLC and its American subsidiary, Chinese Manufacturers Alliance LLC (CMA), shared a booth with Miami, Fla.- based Lucy's Tyre Inc.
"We recognize that the Latin American & Caribbean Tyre Expo brings an increasing number of global manufacurers and suppliers to this region each year", says Aaron Murphy, CMA's vice president. "The Expo affords us and our partners, Lucy's Tire, an opportunity to maintain and develop our strategic relationships within the Latin American and Caribbean markets".
Attendance alone does not ensure success, according to Lima.
(July 28, 2014) The 2014 Latin American & Caribbean Tyre Expo in Panama City, Panama, is over. It wrapped up on Friday, July 25. All that's left is to report on the activities -- and look forward to next year's event.
The exposition started with a gala inaugural party on Wednesday evening. During the party, Latin Expo Group LLC CEO Gustavo Lima and President Marco Zigni presented a check for $10,000 to a local children's charity, Aldeas Infantiles SOS Panama.
SOS helps children who are at risk because their basic needs are neglected or they are abused. “We are pleased that with we are able to contribute this small token of support for these children and to such a wonderful charity in Panama," said Lima.
Although attendance statistics are not finalized, Lima said he expected roughly 4,000 total attendees from 50 countries to attend the expo. He was expecting 230 exhibitors from 80 countries, too.
During the event, several key executives from Bridgestone Tire Americas Inc., Cooper Tire & Rubber Co., Continental Tire the Americas LLC and Hules Bando spoke about topics varying from new marketing techniques to consumers to the ecological advantages of using retreaded tires.
In addition, Matt White, director of tire service for the Tire Industry Association, spoke about new training and certification programs that the association has produced in both English and Spanish. A new farm tire training program has been introduced this year, and White said that a new earthmover tire certification program will be finished in 2015, as will an industrial tire training program. White believes TIA has trainied more than 88,000 technicians to date.
Wrapping up the general session, David Stevens, managing director of the Tire Retread & Repair Information Bureau (TRIB) used the occassion to introduce a "Rubber on the Road" video that will be used to debunk commons misperceptions about the rubber found on highways.
The 2015 Latin American & Caribbean Tyre Expo is scheduled for July 16-18 at the Atlapa Convention Center in Panama City.
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PANAMA CITY, Panama—Following the success of the fourth annual Latin American & Caribbean Tyre Expo in late July, the show's organizers are planning a conference next summer focusing on auto parts for the region.
The Latin Auto Parts Expo will take place July 9-11, 2014, at the Atlapa Convention Center in Panama City, the same venue as the Tyre Expo, which will run two weeks later, July 23-25.
The new show will be tailored to the OE and aftermarket parts business for buyers from South America, Central America and the Caribbean, said Show Director Linda Bassitt.
The owner of the expos is Latin Expo Group L.L.C., which has its headquarters in Miami and an office in Panama. Gus Lima, the CEO of the organization, also serves as CEO of Oriente Triangle Latin America Inc. and Grupo Sailun Latin America Inc., also based in Miami. Oriente Triangle distributes the Triangle tire brand in Latin America, with the exception of Jamaica, Honduras, Peru and Florida, while Grupo Sail-un distributes the Sailun brand in Latin America. More...
PANAMA CITY, Panama (Aug. 2, 2013) — Following the success of the fourth annual Latin American & Caribbean Tyre Expo, the show's organizers are planning a new conference for the region focusing on auto parts.
The Latin Auto Parts Expo will take place July 9-11, 2014, at the Atlapa Convention Center in Panama City, the same location as the Tyre Expo, which will run two weeks later on July 23-25, 2014.
The new show will be tailored to the OE and aftermarket parts business for buyers from South America, Central America and the Caribbean, said Show Director Linda Bassitt.
The owner of the expos is Latin Expo Group L.L.C., headquartered in Miami with an office in Panama. The CEO of the organization, Gus Lima, also is CEO of Oriente Triangle Latin America Inc. and Grupo Sailun Latin America Inc., also based in Miami. Oriente Triangle distributes the Triangle tire brand in Latin America and Florida, while Grupo Sailun distributes the Sailun brand in Latin America. More...
Atlapa Convention Center in Panama City, Republic of Panama (July 24–27, 2013).
The tremendous increase in exhibitors at the Latin American & Caribbean Tyre Expo 2013 means great opportunities for the visitors to create new business.
The Latin American & Caribbean Tyre Expo of July 2013 is the largest and most professional exhibition in the tire, wheel, and equipment industry in Latin America and the Caribbean.
Exhibitors include world famous tire manufacturers and distribution companies as Sailun Tires, Triangle Tyre, Cooper Tires, Continental Tire Mexico, Bridgestone Tire Costa Rica, Goodyear Central America, Sumitomo Rubber Latin America Ltda., Double Coin Latin America, Euromaster, S.A. / Michelin, GT Radial Tires, Titan Tire Corp., TBC International, CEAT Limited, BKT and Aeolus among many others.
The 2013 expo panel discussion of distinguished tire industry leaders will be informative and educational. It is a great opportunity to meet and interact with industry leaders on a personal basis.
We anticipate more than three thousand five hundred decision maker visitors will visit the Expo from more than 40 countries an increase of over 30% from the Latin American & Caribbean Tyre Expo 2012.
Panama is a strategic location to conduct business in Latin America and the Caribbean. It is a business friendly country with the world famous advantage of the Panama Canal and it’s free zone.
“Our vision is to bring global manufacturers and suppliers directly to the Latin markets to meet Latin dealers in a familiar venue.”
THE LATIN AMERICAN & CARIBBEAN TYRE EXPO IS A TIRE SHOW BY TIRE DEALERS FOR TIRE DEALERS. THIS IS THE SHOW AND SELL SHOW, NOT THE SHOW AND TELL SHOW.
Visitor registration is FREE to buyers, and Exhibitor booth space is almost sold out. To register as a visitor or exhibitor, and receive Expo updates and information be sure to visit the website www.LatinTyreExpo.com.
For questions contact by email firstname.lastname@example.org or call +1 954 881 9762.
We thank the sponsors: PLATIUM sponsor is Sailun Tire and GOLD sponsor is Triangle Tyre.
At the 6th China-LAC Business Summit, Alejandro M. Castillero Pinilla (Representative of Panama, China Trade Development Office) and Wu Long (Vice President of CCPIT HZ), signed a contract to promote the 2013 Latin American & Caribbean Tyre Expo 2013.
Several media companies were present to record videos, which will appear in TV shows and in major newspapers in Hangzhou.
Our partners in China are Hangzhou JR Exhibition Co., Ltd. which represent all of the Chinese exhibitors at the show. If you are a company in China with interest in joining the 2013 Expo as an exhibitor, be sure to contact them directly:
Address: 2nd Floor, No.2 Building, Juluo Fifth Creative Industry Area，No.5 Genshanzhisan Road, Jianggan District, Hangzhou, China.
The Expo was a resounding success for all exhibitors and visiting tire dealers. This is the leading tire show in Latin America and the Caribbean, and this year more than three thousand tire dealers visited from over 80 countries. More than two hundred exhibitors participated in the Expo from all over the world.
Exhibiting companies included Sailun Tires, Triangle Tire, Bridgestone Tire Costa Rica, Tiremaxx International Corp.-Maxxis Tire, Euromaster, S.A. / Michelin, GT Radial, Rosava, CEAT Limited, Apollo International Limited, and Multillantas with BKT, TGI, and Aeolus, among many others.
CEO of Grupo Sailun Latin America Inc. Gustavo Lima presided over the inaugural ceremony. Others joining Mr. Lima on stage were Mr. Marco Zigni (President, Grupo Sailun Latin America Inc.), Mr. Manny Cicero (President, Alliance Tire Americas), Mr. Jaime Szulc (President, Goodyear Latin America), Mr. Sergio Zanini (Managing Director Cluster Commercial Latin America, Goodyear), Mr. Wang Jianye (General manager, Sailun Co. Ltd), and Mr. James Sun (Marketing Manager, Sailun Co. Ltd). Visitors and exhibitors were treated to a fun dance presentation showing various aspects of Panamanian and Latin culture.
“Our vision is to bring global manufacturers and suppliers directly to the Latin markets and to get the Latin dealers
– Linda Bassitt, Show Director, Latin American & Caribbean Tyre Expo
Speakers at the Latin Tyre Expo Conferences included Mr. Manny Cicero (President, Alliance Tires Americas), Mr. Heriberto Romero (Director General , Hules Banda, Mexico), Mr. Carlos de Araujo (Director of Operations, Bridgestone Colombia), Ms. Sylvia Alfaro (Environmental Manager, Bridgestone Costa Rica), Mr. Robert Sherkin (President, Dynamic Tire, Canada), Mr. John Powath (Executive Director, Rubber Asia), and Mr. David Stevens (Managing Director , The Tire Retread and Repair Information Bureau, Canada).